Eventbrite | Fall 2016

Creating content for a number of different platforms with the content marketing team, primarily ghostwriting blog posts in support of sales engagement initiatives.

 

Process:

Given creative briefs about industry trends and target audience's pain points

Pull research from Eventbrite technical papers, past blog posts and outside sources

Write 400- to 800-word post that optimizes for keywords, maintains brand voice and hits a specified reading level

Write tweets and other social media posts to promote the content

 

Samples:

5 Reasons Why Immersive Theater Is on the Rise

How to Sell Out Your Event in 10 Minutes

5 Ways to Get to Know Your Food and Drink Attendees

3 Steps For Using Display Ads to Promote Your Event

The Top 10 Qualities of Successful Event Managers

How to Entice New Year’s Eve Revelers to Go VIP

How Location-Awareness Tech is Making Festivals More Personal