IntraFish | Aug. 2013

Wrote a 50-page Sustainable Seafood Handbook for the trade media company IntraFish on a two-week deadline

(I have an academic background in fisheries policy and have reported extensively on the topic.)

Process:

Given an outline of NGOs, retailers, processors, eco-labels and species to profile  

Researched the latest updates and data on their sustainability-related work and statuses, as well the differences between organizations' sustainability definitions, standards and programs 

Synthesized into a report targeted at a seafood industry audience, taking care to frame sustainability issues in terms of their business implications                       

Samples:

The full report costs about $800... but here are a few sample pages.