Marine Stewardship Council | Spring 2011

Wrote a series of case-study articles for the website of the major global eco-certification nonprofit to showcase the eco-label's benefits for fishermen and certified fisheries, based on dozens of interviews and independent research.



Assigned a list of client fisheries and some suggested contacts to talk with

Interviewed dozens of fishermen and administrators over the course of a couple weeks

Dug up statistics on the status of the fisheries

Wrote 20 case-study articles according to layout specs and voice objectives provided by MSC

Articles used on website and in promotional printed materials at events 


Read an example from the series here.

Read the full series here.