Marine Stewardship Council | Spring 2011

Wrote a series of case-study articles for the website of the major global eco-certification nonprofit to showcase the eco-label's benefits for fishermen and certified fisheries, based on dozens of interviews and independent research.

 

Process:

Assigned a list of client fisheries and some suggested contacts to talk with

Interviewed dozens of fishermen and administrators over the course of a couple weeks

Dug up statistics on the status of the fisheries

Wrote 20 case-study articles according to layout specs and voice objectives provided by MSC

Articles used on website and in promotional printed materials at events 

Samples:

Read an example from the series here.

Read the full series here.